Target Audience

James and I referenced this subject of target audience slightly when discussing what is to be created when it needs to appeal to our target audience, but more than ever now James and I need it for deciding on how to design our ancillary tasks.

With different media forms being created one important thing about the 21st century, and the effects of modern technology cause a large polarisation and diversifying of cultures and fashions on young people. It seems to me that in order for our product to become appealing in the media world, we must create it to be appealing to our target audience.

From the above placed picture I have noticed that there are a wide variety of social groups out there, but to first identify my product with what group suits it, I've had to refer to my mood board and previous posts about the song itself, with 'Love Spreads' it seems to be that it is a song based around a Southern North American guitar sound, with a very deep and rocky sound, and also as the The Stone Roses as a band are referred to as almost sacred amongst 'indie' social groups, being given the best album ever by NME, a well-known indie music magazine, it would make sense to aim our product at this certain group.

Appealing to an Indie audience mainly means a very mainstream approach to designing our ancillary tasks, for example an inclusion of the band is a definite inclusion to have as it keeps a consitency between our music video and our ancillary tasks. Figuring out what kind of target audience James and I will create our products for is a very important asset in product design.