1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
Our music video uses a variety of music video conventions thoughout, which is what we were aiming to do with our task, but also challenges any of them along with the production of it aswell.
Firstly we abided to a lot of the usual conventons o
f media products by using a lot of the ordinary, basic shots that can be found in many famous music videos, this makes the music video easily viewable for our audience and easily accessible. The shots we aimed (and succeeded) in using the singers face shot, this sems to hold some importance as it lets the audience quickly develop an unspoken connection with the singer in the video, as if he (the singer) is singing to the audience himself, it also identifies them to the audience letting them know who it is, and makign it easily recognisable for later on, helping promote the bands music in a positive way, a very usual convention of music videos. These shots are typical close ups, focusing on the face, especially the eyes and mouth of the singer James and I used this shot extensivly throughout our video again helping the audience to establsh that particiular connection with the lead singer, and makign sure that the lead singer could be seen as definatley recognizable and identifiable.
f media products by using a lot of the ordinary, basic shots that can be found in many famous music videos, this makes the music video easily viewable for our audience and easily accessible. The shots we aimed (and succeeded) in using the singers face shot, this sems to hold some importance as it lets the audience quickly develop an unspoken connection with the singer in the video, as if he (the singer) is singing to the audience himself, it also identifies them to the audience letting them know who it is, and makign it easily recognisable for later on, helping promote the bands music in a positive way, a very usual convention of music videos. These shots are typical close ups, focusing on the face, especially the eyes and mouth of the singer James and I used this shot extensivly throughout our video again helping the audience to establsh that particiular connection with the lead singer, and makign sure that the lead singer could be seen as definatley recognizable and identifiable. 
Our video includes a lot of guitar solo's, so James and I thought it should be highly important that our audience knew our guitarist and could see what he was doing, the audience culd thusly not only see and hear the lyrical content develop but also the musical conent and the main drive of the song, really letting our audience become absorbed in the music video, not particularly challenging any convention in real media products like mine but still definitely helpful in presenting the music video. Again we included shots of the guitarist playing regularly in order to really let the audience become absorbed in the music of the song. A lot of the time when shooting the footage of the guitarist we used medium close ups of the finger work and mid-body movement of the guitarist to really help let the audience become absorbed in the musical beat of the guitar playing. We also used a few quite high angle shots of the guitar player to establish his dominance in the song, again expoiting this guitar driven nature of the song. Many similar real 
music videos also have this convention evident in them as to realy add emhpasis the guitar which is very important in rock music, like the style of our song, not an unusual convention in music videos, not one we have challenged but one we have included to great effect.
music videos also have this convention evident in them as to realy add emhpasis the guitar which is very important in rock music, like the style of our song, not an unusual convention in music videos, not one we have challenged but one we have included to great effect. This above mentioned convention of media is one that also relates to that of the drummer and the bassist as the audience need that connection to be created between them both, for example in this screen grab when the position and nature of the drummer is shown to the audience the 
relationship between musician and audience can begin, which is a very important convention when creating a music video in the modern age.
relationship between musician and audience can begin, which is a very important convention when creating a music video in the modern age.I feel as though James and I have succesfully utilised typical conventions in media through our shot choices, using classic and recognizable methods of shooting our band for example rotating between guitar and vocals. These famous music videos that have popularised bands and the same effect may occur with ours if it were a real media product. We also tried to develop and expand on many conventions of music video's, one group of shots mat and I thought would be important to include would be "profile" shots of each member, outside the performance environment, we also tried to show them having fun and enjoying themselves, to keep with the feeling of the laid back nature of the song, to really enhance that quite unconventional feel of showing a band in a music video and trying to promote them even without them playing their instruments, maybe even enhancing a sense of iconography in the video. Editing to the beat was also a big thing in abiding to certain usual conventions of media products, but not one we went out to obey rather one that just naturally occured, to really drive that rhythm and help draw the audience in to our video.
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